Its purpose is to promote and implement the most conducive conditions to the design for goods and services, through the cultural debate, the dialogue with the institutions and the provision of services. According to ADI, design is the culturally aware project, it is the interface between the individual and collective demand and the producers' supply. The association is involved into products design, services design, visual communication, packaging, interior design and in the design for the environment. Design is the way to create a relationship between products and users through reserch, innovation and engineering. It gives functionality, social values and cultural meaning to the goods and services distributed on the market.